CONTOUR
Your scalpel is world-class. Your digital brand should be too.
Quick connect
Stay close.
30 seconds. Three fields. We come back inside 24 hours.
Who is CONTOUR?
Not an agency. Your CMO — without the salary, the overhead, or the lost time.
Not an agency
Agencies sell hours. CONTOUR sells judgment. The CMO sits at your strategic table; execution flows through a curated network of vetted specialists.
Credentials
Brand leadership for top-tier medical and aesthetic companies. Strategic work with the most respected surgeons in the field.
The point
Surgeons are world-class operators. Their digital brand should be operated with the same precision — by someone who understands both rooms.
Discipline
One model, one focus. Every engagement is built around surgical conversion and trust, not vanity metrics.
What is a CMO?
A Chief Marketing Officer leads brand, marketing, and patient acquisition strategy at the executive level. They make decisions, set direction, and own accountability — they don't take orders from a brief.
For a surgical practice, a full-time CMO costs USD 180K–350K per year plus benefits, plus a 3-to-9 month recruiting cycle. That math only works for hospital systems and large clinic groups.
A fractional CMO gives you the same seniority on a monthly retainer. The leadership starts inside 30 days. The vendor relationships, the tools, and the execution partners are negotiated at scale.
Hired in-house
Full-time CMO
- ·USD 180K–350K per year + benefits
- ·3 to 9 month recruiting cycle
- ·Right for hospital systems
- ·Fixed cost, fixed bandwidth
Retained, part-time
Fractional CMO · CONTOUR
- ·Same seniority and decision-making, retained monthly
- ·Starts inside 30 days
- ·Curated execution partners at negotiated rates included
- ·Right-sized to your practice
The first consult happens online.
of patients research a surgeon online before booking the first call.
Surgical decisions are intimate. Patients do not arrive cold. They study Instagram, scan reviews, read the website, watch the patient stories — and decide, before the consult is booked, whether they trust you.
Every surface they touch is the consult. The Google profile is the consult. The Reels grid is the consult. The bio link is the consult. The wait between form submit and reply is the consult.
Most surgical practices design the operating room with surgical precision and the digital experience by default. CONTOUR closes that gap.
What we do
Four engagements. One discipline: judgment first, execution through a curated network.
Brand Audit
strategic diagnostic
A focused, deliverable audit of your Instagram, Google profile, website, reviews, and patient journey. One page, prioritized, tied to surgical conversion.
Fractional CMO
your marketing head, on retainer
Monthly leadership across brand, growth, patient experience, and the marketing roadmap. Direct, accountable, and embedded.
Digital Practice
delivered with partnerstailor-made tools for your clinic
Modern booking, intake, follow-up, and patient communication systems. Delivered with vetted technology partners at negotiated rates.
Patient Experience
delivered with partnersend-to-end design
The full journey — from first scroll to post-op message. Delivered with creative, production, and communication partners under one direction.
A curated network, not a freelancer marketplace
Every engagement includes access to vetted specialists at negotiated rates. CONTOUR directs the work; the network executes.
Why this matters now
higher conversion on social healthcare advertising vs. the cross-industry average.
WordStream, 2024
average email open rate in medical practices, vs. 21% across industries.
Mailchimp benchmarks, 2024
ROI reported by practices that digitized marketing with AI-powered solutions.
Deloitte Digital, 2024
lower patient acquisition cost with AI-assisted marketing adoption.
McKinsey, 2024
20 MINUTES
NOT TO SELL YOU ANYTHING. TO SHOW YOU A REAL AUDIT OF YOUR BRAND — BEFORE THIS CONVERSATION ENDS.
FREE DIGITAL AUDIT IN 20 MINUTES AT SAPS DOMINICAN REPUBLIC
20 minutes.
Not to sell you anything. To show you a real audit of your brand — before this conversation ends.
What you receive
A one-page brand scorecard delivered to your inbox within the next 24 hours. Then a 15 to 30-minute walkthrough with Daiana — by video, or in person at SAPS Dominican Republic.
Questions, answered
A fractional Chief Marketing Officer is a senior marketing executive who leads your brand and growth strategy on a part-time, retained basis. You get the seniority of a CMO without the cost of a full-time hire, the recruiting cycle, or the overhead.
Four engagements: Brand Audit (strategic diagnostic), Fractional CMO (monthly retainer leadership), Digital Practice (technology and patient automation), and Patient Experience Design (end-to-end journey). Every engagement includes a curated network of vetted vendors at negotiated rates.
CONTOUR sells judgment, not execution by the hour. The CMO directs strategy, brand, patient experience and the marketing roadmap. Execution is delivered through a curated network of vetted specialists in production, paid media, photography and technology — with full transparency on partnerships.
No. CONTOUR serves surgeons and surgical specialists across multiple disciplines. The deepest expertise sits in aesthetic surgery, but the strategic principles — brand, patient journey, digital presence — apply to any surgical practice that depends on patient trust and referrals.
A live audit of your Instagram, Google presence, website, online reviews and the digital patient journey. You leave with a prioritized one-page scorecard tied to surgical conversion — not vanity metrics. The audit is free and there is no obligation.
CONTOUR is based between Bogotá, Colombia and San José, Costa Rica, serving surgical practices across Central and South America and the United States. Engagements are remote-first; in-person work at your practice is possible by arrangement.
Founder of CONTOUR. 13+ years in marketing with 8 years dedicated to the highest-tier medical and aesthetic brands and to the most respected surgeons in the field. Holds a Master's in Digital Marketing and trained in physiotherapy — combining clinical fluency with brand strategy and agency-grade execution.
Pricing is structured per practice and aligned to the engagement scope — fractional CMO retainer, brand audit, project-based work, or partner-delivered execution. Specifics are shared after the brand audit, once both sides confirm the engagement is the right fit.
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